What is Google Business Profile?

Yes, Google Business Profile is completely free to create, claim, and manage. There are no subscription fees or hidden costs. Businesses simply need a Google account to get started and verify ownership of their business location.

Verification time varies by method. Phone verification is typically instant, email verification takes a few minutes, and mail verification usually takes 5 to 7 business days. Once verified, the profile becomes fully active and visible to customers searching on Google.

Each business location should have its own separate Google Business Profile. If you have multiple locations, create a profile for each one. However, you should not create duplicate profiles for the same location, as this can result in suspension or removal by Google.