What is Anchor Text?

Anchor Text is the clickable, visible words in a hyperlink that tell users and search engines what the linked page is about. It appears in a different color or underlined format and serves as a critical SEO signal. Search engines use anchor text to understand the relevance and context of the destination page, making it essential for both user experience and search rankings.

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Quick Answer

The clickable words in a link that describe the destination page's content and help search engines understand relevance.

Definition

Anchor Text

The clickable words in a link that describe the destination page's content and help search engines understand relevance.

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