What is Title Tag?

The ideal title tag length is 50-60 characters, which ensures the full title displays in Google search results on desktop. Mobile search results may display 35-40 characters. Longer titles get truncated with ellipses, reducing their effectiveness for click-through rates.

Yes, including your brand name in the title tag is recommended, especially for homepage and important pages. However, prioritize keywords and user intent first. For internal pages, consider placing the brand name at the end to maximize space for descriptive, keyword-rich content that matches search queries.

Review and update title tags during SEO audits or when page content changes significantly. If a page is underperforming in search results or receiving low click-through rates, updating the title tag with better keywords or a more compelling message can improve performance within weeks.